Photos, Videos and Teachable Moments: Building Brand Through Photo Marketing

They dragged him bloodied and bruised off the United Airlines flight, ignoring the social media paparazzi they knew were filming every second on their iPhone, and uploading the footage in real time to social media.  That lapse.  That moment.  It grounded an airline.  Years of building brand: “Fly the friendly skies!” Gone. Poof. Now what […]