2020 will forever be known as the Year of the Pandemic. After Bassmasters, 2020, all of our in-person, live events were cancelled. In 2020, we saw months where staying six feet apart was the new staying together. Face masks became the go-to fashion accessory. Everyone caught up on their favorite television shows, binge watching endless hours. There were no in-person live events. Virtual photo booths replaced our traditional green screen photo experiences. Mike started a new, local podcast.
It was March, 2020 when photographer and US Event Owner Mike Gatty returned from the Bassmaster Classic. He’d just completed his assignment for Yamaha, an experiential photo marketing booth at the world’s largest bass fishing contest in Birmingham. It was the fifth time Mike had provided the green screen photo booth for Yamaha. Complete with a 12′ dock and two replicas of the world record largemouth bass, the photo set lets Mike reproduce the cover of Bassmaster Magazine. Participants, with a little Yamaha branding, are featured front and center with their “record catch”. When Mike’s flight landed, as he was collecting the luggage from the belt, he glanced up at the news. The world was shutting down. It would remain shut.
Now it’s 2021, and the Bassmaster Classic is scheduled for Fort Worth, TX this June. The world is reopening. Once again, Yamaha asked Mike to return to provide the experiential photo booth. This year, it will be one of the first live events on his schedule, and will mark the completion of The Year of the Pandemic.