National Event Photographers

Will and Grace, the Emmy Award winning ground breaking comedy returns to NBC, and we are honored to be asked to help promote the series throughout the country.  With stops planned in Boston, Chicago, and San Francisco, the schedule could expand.  Participants are asked to “jump in” with the cast in a giant bubble bath, sip champagne, and be a (temporary) BFF!  Photographers Mike Gatty and Matthew Frey are handling each experiential photo marketing event, and worked hand in glove with the client to develop a custom photo set around the giant bath tub.  To add realism, a digital overlay is added to the finished photo, preventing the “cardboard” look, a problem which plague most of these types of photo executions.  See all the photos HERE.  They post live, as they are created in each city.

Travel and Adventure Series Core Client

We started our huge Experiential Photo Marketing Green Screen Photo Booth five years ago, with the Travel Channel.  Travel Channel hired us to integrate a 10′ x 10′ photo experience into their 20′ x 20′ overall booth, using green screen photography to showcase travel destinations — and Travel Channel programming — world wide.  The next year, Travel Channel decided to eliminate their booth, and we thought the travel destinations green screen photo experience would fade away.  We were wrong.  The Travel and Adventure Series show management, who were impressed by our approach with participants, decided to hire us directly and we took over the entire 20′ x 20′ footprint.  Now the green screen photo booth is sponsored by various world wide tourism destinations, and features a different world wide experience every week.  The show travels to Boston, Chicago, Washington, DC, Dallas, Bay Area (San Francisco), Los Angeles, San Diego and Philadelphia.

In the last blog post, I talked about how US Event Photos grew from a local, journalism-based photography firm to a national experiential photo marketing business. In this post, I want to share one of the most important ingredients in our secret sauce.

I warn you, this is highly classified stuff. Like Barbara Waters, I’m going to keep this just between you and me. No one else. After all, if I go telling everyone our little secrets, what’s to prevent the competition from stealing the formula?

Given competitors have taken my name (Michael Gatty) and used it as a registered web site (www.MichaelGatty.com) and then pointed it to their shameless site (which shall remain nameless) in hopes, obviously, of confusing people into thinking they’ve hired US Event Photos and not this nameless desperate competitor, you’d think I’d be shy about sharing secrets. Now, smarty pants, if you are madly typing “MichaelGatty.com” into your browser and not seeing this competitor’s web site, that is because my attorney sent a cease and desist letter forcing the weasel to abandon this tactic.

KEEP READING IT GETS FUNNIER