Putting participants front and center, letting them live a little of their favorite TV show, is one of our specialties. When HBO wanted to promote Game of Thrones at various events across the nation, they hired us. NBCUniversal saw that work, and when they brought back Will & Grace, they asked us to promote the show. One of our favorite photo sets ever, participants looked like they were taking a bubble bath with the entire cast of the popular sitcom.
Then came the pandemic. Experiential photomarketing events: cancelled.
Now, new seasons of TV shows are being filmed, and NBCUniversal decided they wanted to do something special at an Orlando event to promote their series, Below Deck Mediterranean. They asked us to reproduce the deck of the boat, and let participants experience the thrill of being a passenger or crew member on the iconic mega yachts. Or, participants could venture into the surf and hop aboard our “wave runner”.
Creating the right set and the right energy during the shoot are equally important. Making sure participants have a blast as they live their television fantasy — and at the same time create finished artwork that mirrors the show’s branding — is a balance.
The key to success is in the little things, and it starts with the right set design. Then, the right photo props. And of course, the right photographer, directing and communicating to participants as the photos are created. The right team helping people move seamlessly through the process. When all those elements come together, it provides both a fun, over-the-top greenscreen photo experience — and finished experiential photomarketing imaging that people can’t wait to post to social media.
NBCUniversal already has plans to bring back another experiential photomarketing photo experience we developed for the media group before COVID: The Diving Save. So, as they say in the biz, “stay tuned!”
