“Mike, I don’t know if it’s possible, but…”
That was CEO of Elliott Equipment Jim Glazer, asking if a particular photo image would make a good green screen experiential photo marketing final image. The answer? The answer was a resounding, “yes!” Jim dove head first into planning the concepts for the green screen photo booth at CONEXPO 2023 — a massive construction conference that happens every three years in Las Vegas. We’d get emails from Jim every so often asking about a specific idea. Often, those emails would make us stop and laugh out loud.
That’s when we knew it would be a great partnership.
His ideas were fantastic, and we used them to create artwork for his booth that was the hit of CONEXPO. From the famous Welcome to Las Vegas sign, to the infamous “Lunch atop a Skyscraper” photo from the construction of the RCA Building in NYC, Jim was able to communicate his vision to us, and we created an experience that brought his dreams to life for hundreds of participants at the mammoth convention.
In all, we put together a range of backgrounds, from the futuristic to the historical. The final backgrounds included, as mentioned, “Lunch on a Skyscraper” and the Las Vegas Sign. In addition, there was the Las Vegas skyline, the building of the MGM Sphere, the International Space Station, the building of a skyscraper, the “old Vegas” (Freemont Street) skyline, the building of the Hoover Dam, the building of the Golden Gate Bridge, heaven with an angel, the Elvis sign at Resorts International, and CONEXPO’s equipment filled parking lot. By the way, the cranes featured in the parking lot shot? They were owned by a client of Elliott Equipment.
Large events often call for big ideas to get your brand noticed. Big ideas don’t need to be complicated: they can be as simple as tying history to your product and showcasing your lifestyle in a fun and creative way. Building on your ideas, executing your vision, is what makes our job the best in the world.