• 21
    Apr

    Selecting A Style: Conclusion (With Tourette's Notes!)

    This series has eyeballed style, and, in corporate speak, style translates to brand. It’s a hard series to write — brand is something written about, constantly, and what (tf) can I possibly add that gives any worthwhile tidbit of knowledge? After all, my company isn’t exactly Fortune 500, I don’t employ thousands of people, I […]

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  • 19
    Apr

    Selecting a Style: Part 3 The Beginning

    For the last two blog posts I talked about how everything builds toward your brand — and once you find your core values,  stick to them.  Build your company around those values: continually polish image but remain focused on those key, bedrock elements. For example, US Event Photos, the company I co-own with my mother, […]

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  • 18
    Apr

    Selecting a Style: Part 1 Defining your brand.

    For the last couple of blog series, I’ve ranted about trends affecting the photography industry, shooting portraits, and selecting equipment.  All of which are great topics, and topics I am passionate about.  That’s why the rant. But they are also topics which speak to an overall style.  Style is an odd concept, isn’t it?  Style […]

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  • 02
    Apr

    Conclusion: Building Customer Loyalty with The Rock Star Approach.

    In this series, I’ve ranted on about building customer loyalty by treating clients like rock stars.  First, become the expert — and indispensable.   Second, identify situations when you can go so far beyond expectations the client is left mouth gaping.  Third, weed out clients that aren’t a good fit — those who take up […]

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