This series has eyeballed style, and, in corporate speak, style translates to brand. It’s a hard series to write — brand is something written about, constantly, and what (tf) can I possibly add that gives any worthwhile tidbit of knowledge? After all, my company isn’t exactly Fortune 500, I don’t employ thousands of people, I […]
For the last two blog posts I talked about how everything builds toward your brand — and once you find your core values, stick to them. Build your company around those values: continually polish image but remain focused on those key, bedrock elements. For example, US Event Photos, the company I co-own with my mother, […]
For the last couple of blog series, I’ve ranted about trends affecting the photography industry, shooting portraits, and selecting equipment. All of which are great topics, and topics I am passionate about. That’s why the rant. But they are also topics which speak to an overall style. Style is an odd concept, isn’t it? Style […]
In this series, I’ve ranted on about building customer loyalty by treating clients like rock stars. First, become the expert — and indispensable. Second, identify situations when you can go so far beyond expectations the client is left mouth gaping. Third, weed out clients that aren’t a good fit — those who take up […]