Customer Loyalty The Rock Star Approach: Part 2, Mario Andretti

For part one of this series,  I recycled a rambling story about how I came to do so much business with Starwood Hotels — something like 1/5th of every night I have on earth is spent at a Starwood branded hotel.  Since 2006, I estimate I’ve spent $70,000 in their hotels.  (Yes, smart ass, that […]