Finding your niche
“WHAT?” said the rather pushy person on the phone, “But I want YOU.”
No, she didn’t want me in the way you’re thinking. She wanted me to shoot her wedding.
I don’t shoot weddings. I don’t shoot birthdays. Or retirement parties. I shoot big events. Very big events. Paid for by a corporate client. Now, you think it’s a money thing. It’s not. Some of those small, private events actually pay more. I don’t care. It’s not my passion.
And sticking to that works for me. But it goes beyond just the definition of what I do; finding my niche goes to the definition of who I am.
I am a rock star. I am a liberal. I am a foodie. I love sushi. I love politics. I love things not appropriate to discuss in this blog. I happen to be gay.
I used to hide who I was. Put on that Republican haircut. Plaster on the corporate image. I thought that’s what was required to be successful. I was wrong.
When I really started to be successful was when I stopped hiding me. When I said, “No, I’m not shooting your wedding (it’s not my thing), I’m sticking to my niche.”
And, no, I’m not having hair parted on the side. And, no, I don’t like eggs. Please bring me granola. And a tree to hug. I am a liberal.