• 21
    Apr

    Trends in the Photo Industry: Part 5

    Yes, part 5. A month or so ago, I wrote about trends I saw affecting the professional event photography industry, and discussed in some detail everything from iPad green screen photo booths to iPhone photos broadcast by news channels.   About six weeks have gone by since I ranted, and in those six weeks, even […]

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  • 21
    Apr

    Selecting A Style: Conclusion (With Tourette's Notes!)

    This series has eyeballed style, and, in corporate speak, style translates to brand. It’s a hard series to write — brand is something written about, constantly, and what (tf) can I possibly add that gives any worthwhile tidbit of knowledge? After all, my company isn’t exactly Fortune 500, I don’t employ thousands of people, I […]

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  • 19
    Apr

    Selecting a Style: Part 3 The Beginning

    For the last two blog posts I talked about how everything builds toward your brand — and once you find your core values,  stick to them.  Build your company around those values: continually polish image but remain focused on those key, bedrock elements. For example, US Event Photos, the company I co-own with my mother, […]

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  • 19
    Apr

    Selecting a Style: Part 2 Be the Specialist.

    Please note, for those of you who did not bother to read part 1 of this series, but for whatever reason, you are reading part 2.  Guilt?  By way of explanation, this series is written in two voices.  The first, my corporate brand voice.  The second, designated in parenthesis and italics, is my Tourettes kicking […]

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  • 18
    Apr

    Selecting a Style: Part 1 Defining your brand.

    For the last couple of blog series, I’ve ranted about trends affecting the photography industry, shooting portraits, and selecting equipment.  All of which are great topics, and topics I am passionate about.  That’s why the rant. But they are also topics which speak to an overall style.  Style is an odd concept, isn’t it?  Style […]

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  • 07
    Apr

    Creative People 2: Corporate Love / Hate

    This has been a busy couple of weeks, with events in Nashville — one to pimp my business — and the other for the city of Saint Louis, promoting the world’s friendliest city to the American Bus Association — a group that loves green screen photos more than any other I’ve ever seen.  Ever.  We […]

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  • 05
    Apr

    Pat tapped her head, "they can't steal this."

    See, I have a friend.  Don’t laugh, we all need a friend.  This one isn’t even imaginary. In fact, this friend is a leading artist, a painter, whose work has been picked up by major stores like Saks 5th Avenue, shown in New York at the famous Gift Show, and is well known among the […]

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  • 02
    Apr

    Conclusion: Building Customer Loyalty with The Rock Star Approach.

    In this series, I’ve ranted on about building customer loyalty by treating clients like rock stars.  First, become the expert — and indispensable.   Second, identify situations when you can go so far beyond expectations the client is left mouth gaping.  Third, weed out clients that aren’t a good fit — those who take up […]

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  • 31
    Mar

    Customer Loyalty: The Rock Star Approach (part 1 with Tourette's Notes!)

    I said in a blog post recently that I was fiercely brand loyal until I wasn’t, and I used the example of Starwood Hotels vs. Hilton to illustrate the point, as well as Outback Steakhouse vs. Saketumi, my local sushi joint. At least Starwood didn’t call me on the phone like Scottrade did after a […]

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  • 23
    Mar

    A Vampire, Britney, and Me

    It was a bitter cold day in the no mans time between Christmas and New Year, and I did what all self-respecting, self employed people do — watch television.  Lots of television. After catching up on all episodes of Banshee, re-watching The Borgias, and wondering where Homeland is going after this season’s killing (is he […]

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