I call them moments. When I’m traveling, and it’s raining, and the music in the Uber is perfect, and Matthew is next to me, and I think: all is well. It’s a moment.
|What Denver International Airport looks like at 4 am.|
When I’m laying in a hotel bed, and a storm rages across the city, lightening flashing and cutting the sky, and the blanket is warm and the pillow just right. A moment.
When the participant suddenly opens up in front of me, and laughs a brilliant, heart felt giggle that echos across the convention floor, and I keep shooting, finding just the right image to combine with the green screen artwork. A moment. Now a moment caught in a photo.
|A participant laughs after I say something totally inappropriate.|
The moments that make a great shoot range from the interactions with the hotel bellman to the conversation with the nervous client. From the inappropriate but funny joke that lets a participant let loose in front of the camera, to the epiphany of designing great artwork. Moments are what make your life fun; they are the blood that flows into great photography and creates living images. Taking moments and recording them; photographers have been doing that for decades. Great photographers create great moments that capture a snippet of a story forever.
|A participant BEFORE he realized I was shooting.|
In terms of experiential photo marketing, stories sell. Personal stories sell even more. Great companies write those personal stories for their consumers; enough stories and you create a lifestyle. Budweiser: this Bud’s for you. Hollister: you can probably smell the beach when you see their clothes. Southwest: Luv travel.
What story do your photos tell? As an artist, what stories are in your heart? Where is your art taking you? Can I make a suggestion? Listen for the story with both ears, and when it calls you, just keep shooting.